The Art of Appetite: How Multi-Cuisine Logos Speak Through Design
1. Barbeque Nation : Typography The Barbeque Nation wordmark uses a bold, slab-serif typeface : Characterized by blocky, heavy serifs and strong geometric construction. The font style resembles Rockwell Extra Bold or Bevan , which are often used in display settings for maximum impact. The text is custom-stretched horizontally , adding to the commanding and celebratory tone of the brand. This style projects strength, tradition, and festivity , well-suited for a casual dining brand with a lively atmosphere. Color Palette The primary brand color is a vibrant orange , evoking energy, appetite, and warmth—core emotions associated with grilling and group dining: Hex: #F26522 (approx.) RGB: (242, 101, 34) CMYK: (0, 74, 100, 0) Pantone: Approx. Orange 021 C Orange is commonly used in food branding for its ability to stimulate appetite and reflect enthusiasm. It reinforces Barbeque Nation’s approachable, festive identity. Lo...