10 Famous Logos and Their Hidden Meanings

THE LOGO BREAKDOWN 1. Apple The Apple logo is a powerful symbol of knowledge, innovation, and simplicity. Designed by Rob Janoff , the iconic bitten apple stands as a pictorial mark that visually communicates depth and meaning. The bite taken from the apple is a clever nod to the biblical story of knowledge, representing the pursuit of learning and discovery . This simple yet striking image reflects Apple Inc.’s commitment to intuitive technology and thoughtful design. The logo doesn’t rely on a wordmark, but the brand uses the clean and modern San Francisco font across its communications, maintaining consistency and a futuristic aesthetic in all branding efforts. 2. Nike The Nike logo is a powerful symbol that represents motion, speed, and victory. Designed as an abstract mark, the iconic "swoosh" is inspired by the wing of Nike, the Greek goddess of victory, symbolizing movement and athletic excellence. The logo’s fluid shape evokes energy and forward momentum, makin...