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The Art of Appetite: How Multi-Cuisine Logos Speak Through Design

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1. Barbeque Nation :          Typography The Barbeque Nation wordmark uses a bold, slab-serif typeface : Characterized by blocky, heavy serifs and strong geometric construction. The font style resembles Rockwell Extra Bold or Bevan , which are often used in display settings for maximum impact. The text is custom-stretched horizontally , adding to the commanding and celebratory tone of the brand. This style projects strength, tradition, and festivity , well-suited for a casual dining brand with a lively atmosphere. Color Palette The primary brand color is a vibrant orange , evoking energy, appetite, and warmth—core emotions associated with grilling and group dining: Hex: #F26522 (approx.) RGB: (242, 101, 34) CMYK: (0, 74, 100, 0) Pantone: Approx. Orange 021 C Orange is commonly used in food branding for its ability to stimulate appetite and reflect enthusiasm. It reinforces Barbeque Nation’s approachable, festive identity. Lo...
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10 Famous Logos and Their Hidden Meanings

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THE LOGO BREAKDOWN  1. Apple The Apple logo is a powerful symbol of knowledge, innovation, and simplicity. Designed by Rob Janoff , the iconic bitten apple stands as a pictorial mark that visually communicates depth and meaning. The bite taken from the apple is a clever nod to the biblical story of knowledge, representing the pursuit of learning and discovery . This simple yet striking image reflects Apple Inc.’s commitment to intuitive technology and thoughtful design. The logo doesn’t rely on a wordmark, but the brand uses the clean and modern San Francisco font across its communications, maintaining consistency and a futuristic aesthetic in all branding efforts. 2. Nike The Nike logo is a powerful symbol that represents motion, speed, and victory. Designed as an abstract mark, the iconic "swoosh" is inspired by the wing of Nike, the Greek goddess of victory, symbolizing movement and athletic excellence. The logo’s fluid shape evokes energy and forward momentum, makin...
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